Below, I am listing down things that we must to do before official launch of the agency.
Developing Concept of an Agency
- How do we identify or classify bloggers in respect to their skill/popularity level.
- How do we formulate budget vs. marketing effect for the sponsors.
- Establish attractive compensation package that includes base rate; exposure rate; response rate.
- Step by step procedure to execute each project – on sponsor side
- Step by step procedure to execute each project – blogger/vlogger side.
Develop documents, agreements, and forms.
- Blogger initial contact form
- Membership application and agreement
- Genetic guidelines for bloggers
- Media kit for sponsors
- Sponsor agreements
- Media monitoring report for sponsor
- Powerpoint Presentation
- Product short video introduction
- For sponsors
- For bloggers/vloggers
Data collection and management
- Identify power bloggers – contact info, URL/channel, # of subscribers/followers, specialty areas
- Compile database
- Develop application to manage and utilize data by associates easily without damaging data.
Invitation and Promotion
- Send invitation to join the agency – via email, and physical mail
- Advertise in SNS media
- Schedule membership seminar in major cities – I will see if I can find an initial sponsor who wants to utilize this seminar to launch their promo to ease on our expense.
- New York
- Washington DC
- Atalanta, GA
- Chicago, IL
- Los Angeles, CA
Announce launch of agency to all sponsors
- Mess mailing
- One-on-one in person
- One-on-one over the phone